Gio Compario is the new advertising opera singer brand character for GoCompare.com. Attempting to emulate the fantastic success of CompareTheMarket’s meerkat campaign, GoCompare are using a similar tactic in creating a charachter for the public to get to know.
The marketing campaign has been created by the dynamic duo of Sian Vickers and Chris Wilkins who are also guilty of producing the esure Mister Mouse, the direct line red phone and that unbelievable Sheila’s Wheels advert.
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